OUR OUTCOMES

The Winning Formula of Deeper Consumer Insights, Sound Strategy and Teamwork.

Case Studies

Don't Just See Vegas. Be Vegas.

Designing the Industry's Best Frequent Guest Program.

Select Clients

Wyndham Rewards

Led research effort and moderated focus groups that identified the "everyday traveler" and unmet need for a simplified program, driving single tier redemption structure of redesigned program. Voted #1 frequent guest program first three years (US News & World Report).

Travel + Leisure Go and Club Research

Led research effort and moderated digital qualitative research that drove positioning and pricing for launch of Travel + Leisure Go and Club online booking products.

MGM Prima

Led research and design of Prima, a non-gaming experiential pilot program, the best-performing promotional effort in MGM Resorts International history. Prima was integrated into MGM's mLife loyalty program (rebranded MGM Rewards).

Starwood Preferred Guest

Led global qualitative and quantitative research, uncovering key insight of reward redemption hassle that drove "no blackouts" design and positioning of Starwood Preferred Guest. Voted #1 frequent guest program multiple years running (Freddie Awards).

Marriott Vacations Clubs

Led UX research with Owners across Marriott, Westin, and Sheraton Vacation Clubs to ensure new Marriott Vacations Clubs brand architecture and website was intuitive and easy to use.

Etihad Guest

Representing Sabre as single point of contact for loyalty in digital transformation project helped drive strategy and IT integration creating a single common currency and set of elite benefits across Etihad Guest partner airlines (Etihad, Alitalia, Air Berlin, Jet Airways, Air Serbia, Air Seychelles).

By Wyndham Branding

Moderated a series of focus groups that helped drive adoption of "By Wyndham" brand architecture across Wyndham's brand portfolio, uniting its family of brands.

Jumeirah Hotels Sirius

Conducted quantitative research and moderated focus groups among Sirius program members and internal stakeholders, uncovering the key insight that loyalty programs among luxury brands are only off brand if poorly executed, driving program and positioning refresh.

My Red Lobster Rewards

Led partnership marketing efforts and creation of a technical platform enabling linking accounts across partners. Program members acquired via partners achieved higher lifetime value and lower cost of acquisition than through traditional channels.

Sun Country Airlines Visa

Sourced bank partner and Association and helped negotiate terms and customer value proposition for Sun Country co-branded Master Card.

Lindblad Expeditions

Conducted quantitative research identifying highest leverage positioning and messaging opportunities to accelerate leadership position in competitive Antarctica expedition market.